Insights from Glenn Neland – former leader of Dell’s Supply Chain and...
I have always been impressed by the clarity of thinking from Glenn Neland, former head of the supply chain and customer experience at Dell when I was at the company. Glenn showed how we could take...
View ArticleInterview with Ferg Devins of Molson Coors Canada — Part 1 of 2
As Ferg Devins put it: “What is more social than beer?” The emergence of a Pre-Commerce marketplace—one predicated on easy, widespread personal interaction—seemed like a natural fit for the chief...
View ArticleMy Holiday Reading List for 2011
Each winter, I set aside 4-6 books to read during our family vacation and do the same each summer. My goal is to push myself to learn about new areas. I realize this isn’t as cool as reading the...
View ArticleInterview with Jeffrey Hayzlett Part 2 of 2
The emergence of digital photography and high-quality home printers had threatened to put a major dent in Kodak’s business by the time Jeffrey Hayzlett was named CMO in 2006. Over the next four years,...
View ArticleFive transformational changes in social media for 2012 (for B2B)
Published in BMA Buzz, December 15 2011 I always enjoy speaking with B2B marketing executives about social media and online trends. They are the ultimate filters for change because they won’t do...
View ArticleInsights for 2012 from Today’s Business Thought Leaders
I’ve always been a fan of gaining the wisdom of the crowd. And when you listen to the right crowd, you can learn a lot. This is why I have asked industry leaders to step back for a second and share an...
View ArticlePre-Commerce Summit on March 8, 2012
We are proud to announce the line up of our 2nd annual, Pre-Commerce Summit, an event that features leading brands and technology providers talking about the future of the digital and social space....
View ArticleMore Smart, Less Stupid: PR For Better Business
Click here to view the embedded video. W20 Group president, Bob Pearson joined a stellar panel of PR industry leaders at SXSWi – sponsored by the Council of PR Firms – to give a panel discussion on...
View ArticleAn Interview with Ekaterina Walter of Intel on The American Dream
I remember my grandfather, Leo Didur, vividly. He had left Russia with his family as a young boy to pursue the American dream many years ago. I grew up with all of the advantages of living in the...
View ArticleBMA Article on how to appeal to prospects who lurk and learn
I have always enjoyed speaking at the BMA conferences over the last few years. My view is they provide one of the best forums for B2B learning’s related to marketing and now, social commerce. If...
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